France's Tourism Strategy Shifts Focus to Sustainability and Off-Peak Travel
- St-Tropez, a once sleepy fishing village, has become a crowded summer hotspot.
- Local authorities are asking tourists to avoid visiting this summer.
- The transformation of St-Tropez into a busy Mediterranean destination is causing concerns among residents.
In a bid to promote sustainable tourism, Atout France has expanded its greener national hotel ranking to encompass over 80% of hotels across the country. The initiative is part of a broader strategy to position France as the leading European cycling destination by 2030, while also encouraging visitors to explore lesser-known locales and alternative experiences in popular tourist spots. Regional tourist offices are actively discouraging travel to overcrowded attractions, such as the famed Sénanque Abbey in Provence and the picturesque cliffs of Etretat, which have seen a surge in visitors due to their portrayal in the Netflix series "Lupin." St-Tropez, a renowned fishing village, is also advocating for off-peak tourism, with Mayor Sylvie Siri urging travelers to visit in spring rather than the bustling summer months. Local tour guide Frédérique Chagnon-Lecomte emphasizes the stark contrast between St-Tropez in high season and the quieter winter months, highlighting the importance of maintaining a balance between tourist influx and local life. The mayor's vision includes enhancing local amenities for the town's 4,000 residents, ensuring that St-Tropez remains a vibrant community year-round. To address the challenge of year-round hotel occupancy, establishments like Villa Cosy are extending their operational periods, fostering long-term employment for staff. Meanwhile, Hôtel de Paris St-Tropez is introducing events to attract visitors during the shoulder seasons, aiming to create a more sustainable tourism model that benefits both locals and visitors alike.