Netflix Partners with CBS Sports for NFL Games
- Netflix has signed an agreement with CBS Sports to broadcast NFL Christmas games, marking Netflix's first venture into live sports broadcasting.
- This agreement emphasizes the growing trend of streaming platforms investing in sports content.
- The partnership is significant for both Netflix and NFL as it opens new avenues for viewership.
In a groundbreaking move, Netflix has announced a partnership with CBS Sports to produce two NFL games scheduled for Christmas Day 2024. This agreement marks Netflix's first foray into live-streaming football, although it does not include the rights to the game's broadcasters. The doubleheader will be available exclusively to Netflix subscribers at no additional cost, showcasing the platform's commitment to expanding its sports offerings. The Christmas Day lineup features the Pittsburgh Steelers hosting the Kansas City Chiefs, followed by a matchup between the Baltimore Ravens and the Houston Texans, with the latter game kicking off at 4:30 p.m. EST. This multiyear deal also secures Netflix the rights to stream at least one holiday game in both 2025 and 2026, further solidifying its presence in the sports streaming arena. NFL executive vice president of media distribution, Hans Schroeder, emphasized the significance of this partnership, noting that NFL games attract unparalleled audiences. He highlighted the growing tradition of NFL games on Christmas, particularly after last year's successful triple-header, and expressed optimism about Netflix's ability to enhance the event's global reach. Financially, Netflix is expected to invest approximately $150 million for the rights to each game, according to Bloomberg. The streaming service has previously collaborated with the NFL, releasing the docuseries "Quarterback" in 2023 and "Receiver" last month. As part of the agreement, games will still be broadcast on television in the home markets of the competing teams, ensuring widespread accessibility for fans.