Apple launches smarter Siri with AI update for iPhone 16

Apple has initiated the rollout of a significant software update designed to enhance its virtual assistant, Siri, by integrating artificial intelligence capabilities. This update was made available on a Thursday, approximately two weeks prior to the anticipated release of the iPhone 16, which is set to hit stores on Friday. The new AI features are expected to improve Siri's conversational abilities and automate various tasks, marking a notable advancement in the user experience for iPhone users. The update, branded as 'Apple Intelligence,' is currently limited to U.S. English, with plans to expand to localized English in several countries by December. The iPhone 16 models, priced between $800 and $1,200, are equipped with a specialized processor necessary for the new technology. This strategic move aims to differentiate Apple's AI offerings from those of competitors like Samsung and Google, which have released similar technologies earlier this year. While the update promises enhanced functionality for Siri, it will not allow interaction with other apps until a future update is released. Additional AI features include tools for writing, proofreading, and photo editing, although some advanced capabilities, such as creating customized emojis, are still in development. Apple also plans to integrate OpenAI's ChatGPT to further enhance Siri's capabilities in the future. The AI features will also be compatible with the premium versions of the iPhone 15, specifically the Pro and Pro Max models, which possess the necessary hardware. However, the update will not be available for many older iPhone models, which could impact Apple's sales strategy as it seeks to revitalize its market presence.