Chengdu promotes culture and tourism in Oslo on September 2, 2024

On September 2, 2024, a cultural and tourism promotion event titled "Chengdu, More Than Just Pandas" was held in Oslo, Norway, organized by the Chengdu Municipal Bureau of Culture, Radio, Television, and Tourism. The event aimed to showcase Chengdu's rich cultural heritage and natural beauty beyond its famous giant pandas. During the event, the Chengdu Panda Tourism Station was inaugurated, marking its first establishment in a Nordic country, which is part of Chengdu's broader strategy to promote its tourism sector internationally. Wang Jian, Deputy Director of the Chengdu Municipal Bureau, highlighted the city's appeal to Norwegian tourists, emphasizing its relaxed lifestyle and abundant resources. He extended an invitation to the Norwegian audience to explore Chengdu's unique charm, including its parks and cultural experiences. The event also featured discussions on potential collaborations between Norwegian and Chengdu tourism professionals, aiming to enhance tourism exchanges between the two regions. The promotion included presentations of Chengdu's scenic beauty, cultural products, and local cuisine, which captivated attendees. Many expressed a desire to visit Chengdu, inspired by the showcased images and videos. The event also introduced twelve curated tourism routes, offering diverse experiences from panda-themed tours to cultural heritage explorations, catering to various interests of international tourists. Furthermore, the event informed attendees about visa-free transit options for Norwegian passport holders, allowing them to explore multiple cities in the region. This initiative is expected to strengthen tourism ties and encourage more visitors from Norway to experience the vibrant culture and natural beauty of Chengdu.