Amazon launches satellite internet service to compete with SpaceX

On April 10th, 2025, it was announced that Amazon was preparing to enter the space industry by launching its first batch of 27 satellites. These satellites are part of Amazon's new 'Kuiper' satellite-internet system. The launch is set to occur in Florida using a United Launch Alliance (ULA) rocket, although it was noted that thunderstorms had already caused the abandonment of one launch on April 9th. This ambitious endeavor comes as Amazon aims to take on competitors in the satellite internet space, notably SpaceX and other global entities involved in similar pursuits. The motivation behind Amazon's significant investment, amounting to around $20 billion, lies in the potential profitability of satellite internet services. The company believes that providing accessible high-speed internet through a constellation of satellites could offer considerable financial returns, tapping into a market that is rapidly growing. In a climate where global demand for internet connectivity increases, especially in underserved areas, Amazon's Kuiper project seeks to fill the gap. As internet consumption continues to rise — accelerated by shifts towards remote work and digital services — establishing a robust satellite internet capability could create new revenue streams. This undertaking also places Amazon in direct competition with other tech giants aiming to revolutionize internet access, such as Elon Musk's SpaceX, which has already made significant strides with its Starlink service. The outcome of this satellite launch and subsequent operations will be closely watched, as it may influence the future dynamics of the internet service industry both in the U.S. and globally.