Splitting the 'G' trend captivates American Guinness drinkers

In recent weeks, the popularity of Guinness has surged in the United States, particularly among individuals looking to embrace trends related to the renowned Irish stout. The trend called 'splitting the G,' in which drinkers aim to align the level of their drink with the letter 'G' on branded pint glasses, has gained traction across social media platforms. As interest in this trend peaks, bar owners like Mike O'Sullivan have observed a notable shift in consumer behavior, with more patrons opting for Guinness over craft beers, a beverage category that previously dominated the market. This change reflects a broader cultural shift as many Americans seek to reconnect with traditional beer styles. The resurgence of Guinness is partly linked to an increase in quality and improved pouring techniques at bars, making the experience of drinking Guinness more enjoyable and consistent. Fergus Carey, an owner of Fergie's Pub in Philadelphia, highlighted that the quality of Guinness served has improved significantly over the years, addressing previous issues faced by those who were hesitant to drink it in the past due to subpar experiences. Additionally, a surge in pub owners' responsiveness to customer preferences contributes to this trend, as O'Sullivan prepares to adjust the branding on pint glasses to better align with the 'splitting the G' trend at his establishments. With the holiday season approaching, it's expected that the positive momentum for Guinness will continue, reaffirming its place in American drinking culture as a staple rather than a relic of the past.