Bose launches new SoundLink Plus Bluetooth speaker for outdoor fun

On June 12, 2025, Bose introduced its new portable Bluetooth speaker, the SoundLink Plus, ahead of the crowded beach season. This speaker is specifically designed for outdoor activities, as indicated by its ability to float and its IP67 rating, making it waterproof and dustproof. Weighing only 3.29 pounds and measuring nine inches wide, the SoundLink Plus is compact enough to carry in a backpack, facilitating easy transport for beach outings or park gatherings. It features a subwoofer, a tweeter, and four passive radiators, suggesting it aims to deliver solid sound quality. The battery life is estimated at 20 hours, depending on usage levels, especially in competitive environments where music from neighboring speakers might affect how loud it needs to be played. Bose has priced the SoundLink Plus at $269, placing it within the midrange cost category relative to their other speakers, such as the SoundLink Flex and the Max. Preorders for the device began the following day, June 13, with general availability set to commence on June 26. Alongside the launch of this speaker, Bose also announced second-generation updates for its QuietComfort Ultra wireless earbuds and the SoundLink Micro Bluetooth speaker, showcasing its commitment to enhancing audio products. These enhancements include improvements in battery life and sound performance, reflecting an ongoing effort to meet consumer demands for high-quality audio equipment. The release of these products not only positions Bose strategically as the summer begins but also highlights the increasing competition in the portable speaker market. As consumers seek options for portable sound devices, the SoundLink Plus may serve as a solid choice for those looking to enjoy music outdoors, although initial reviews will be awaited to determine if it meets the expectations set by its specifications and price point.