Is 2024 the podcast election?

In the lead-up to the 2024 presidential election in the United States, both Donald Trump and Kamala Harris are utilizing podcasts as a strategic means to engage with voters. This reflects a broader shift in media consumption, as traditional outlets like television and newspapers are losing influence over public opinion. Harris has made appearances on popular podcasts such as 'Call Her Daddy' and 'All The Smoke', while Trump has been featured on various male-oriented shows, embracing the informal and conversational nature of these platforms. This trend is partly due to the changing media landscape, where audiences are more fragmented, prompting candidates to seek out new avenues to reach potential supporters. Moreover, the cost of the 2024 election cycle is set to reach $2.1 billion, making it the most expensive in history. With traditional news audiences declining, candidates are adapting their campaigns to prioritize platforms that can facilitate direct communication with voters. Both politicians aim to foster deeper discussions around critical issues like abortion rights and housing costs, rather than relying solely on conventional media interviews. The decisions of Trump and Harris to turn to alternative media showcases a fundamental change in political campaigning, where direct voter engagement via podcasts could significantly impact the electoral process.