Generation Z rejects AI matchmaking tools in dating apps

In a recent survey conducted by Bloomberg Intelligence, it was revealed that Generation Z, defined as individuals born between the mid-1990s and early 2010s, show significant reluctance towards AI features in dating applications. The survey included nearly 1,000 U.S. respondents and took place from May 15 to May 29, 2025. Findings indicated that many Gen Z users feel uncomfortable using AI for tasks such as drafting profile prompts, responding to messages, or modifying profile pictures, contrasting sharply with their millennial counterparts who may embrace these technologies more willingly. This hesitancy suggests a troubling trend for dating app companies, particularly those like Match Group and Bumble, which have heavily invested in AI to secure a strong foothold among younger users. One troubling statistic from the survey is that almost half of the respondents indicated they encountered no issues in creating profiles without AI assistance. This reveals a disconnect between the expectations of the companies and the feelings of the users. It seems that many Gen Z individuals prefer to engage authentically in the dating process without the mediation of artificial intelligence. The report's author, Nicole D'Souza, pointed out that the adoption of AI tools may be unnecessary for a sizable portion of users. The implications of this findings extend to the dating habits of Gen Z, who are more likely to abstain from casual dating and instead prioritize long-term relationships, influenced potentially by the social distancing and isolation experienced during the COVID-19 pandemic. As a result, there has been a clear shift towards in-person interactions over online engagements for many individuals in this demographic. This shift has caused ongoing subscriber declines for the Match Group, which oversees popular dating platforms like Tinder and Hinge. While trying to pivot and resonate with young users, Match executives acknowledged they failed to recognize evolving preferences among millennials as they grew older, as cited by CEO Spencer Rascoff. Despite efforts to introduce features aimed at making brands more appealing and prioritizing user needs, such as Tinder’s double-dating feature, difficulties with declining subscription rates persist. The failure to adequately adjust to Gen Z’s preferences poses a significant challenge, especially since these changes have been associated with declining revenues and engagement rates on platforms that once thrived on youthful energy and exploration.