Spriha Srivastava takes charge as vice president and executive editor of digital at CNBC International

On February 20, 2025, CNBC announced that Spriha Srivastava has been appointed as the Vice President and Executive Editor of Digital for CNBC International. She will officially assume her role in May 2025, leading the digital team across Europe, the Middle East, and Asia Pacific. Reporting directly to Deep Bagchee, the President of CNBC International, Srivastava will be based in London as part of the senior leadership team. With over 15 years of extensive experience in digital journalism, she is set to oversee the editorial direction of all digital content for CNBC International. Prior to her appointment, Srivastava served as the International Executive Editor and UK Bureau Chief at Business Insider. Throughout her career, she has held various positions, including roles at Thomson Reuters and the Financial Times’ Money Management. Notably, she previously worked at CNBC International, where she contributed to online coverage of global finance and macroeconomics while serving as the Deputy Digital News Editor. This wealth of experience has positioned her to take on a critical leadership role at CNBC International. Deep Bagchee expressed enthusiasm about Srivastava joining his team, highlighting her strong track record of strategic leadership and her deep understanding of international newsrooms. He emphasized that her skills in growing international audiences and creating consumer-focused content would be vital in enhancing CNBC International's digital offerings, ensuring that they align with the network's strategic objectives. Srivastava herself shared her excitement about returning to CNBC and acknowledged the evolving media landscape, emphasizing the importance of captivating audiences in a fast-paced environment. As CNBC continues to lead in business journalism, Srivastava will be integral in navigating the challenges that come with adapting to constant changes in the news cycle and media consumption habits. Her return to CNBC International signifies an effort to strengthen its digital content strategy and improve engagement with a global audience. With her leadership, the digital news team will aim to produce impactful content that meets the needs of business leaders and the broader financial community worldwide.