Meghan Markle's rosé sells out in record time amid celebrity wine trend
- Meghan Markle's rosé is part of her As Ever brand, aiming to tap into the growing market of celebrity wines.
- The rosé sold out within an hour of its launch, indicating strong consumer interest.
- Markle plans to expand her brand's offerings, including hospitality services and potential restaurant concepts.
In recent months, Meghan Markle has entered the expanding market of celebrity wines with her rosé, part of her As Ever brand, which launched at a retail price of $90 for three bottles. The introduction of this wine coincided with a broader trend of celebrities venturing into the alcohol industry, leveraging their popularity to attract consumers who may not be well-versed in wine expertise but trust the celebrities behind the brands. The launch achieved remarkable success, as the rosé sold out within an hour of going on sale, demonstrating the potency of celebrity influence in consumer choices. Besides the rosé, Markle also recently restocked other products from her culinary line, which were met with similar success. This surge in demand has prompted questions about how Markle's wine venture will evolve, as she considers expanding her brand to include hospitality services, potential restaurants, and accommodations. Such diversification reflects her commitment to connecting with consumers on both culinary and lifestyle levels. In a strategic move, Markle stated her interest in gathering consumer feedback to shape the future direction of As Ever, signaling her intent to explore other product categories, including fashion, further cementing her brand's relevance in a competitive market.