Lobel's Original opens in Rockefeller Center offering high-quality sandwiches

In early June 2025, Lobel's Prime Meats, a long-standing butcher shop based in New York City, expanded its offerings by opening a sandwich shop named Lobel's Original in the Under 30 Rock food court at Rockefeller Center. The establishment was created to meet the growing demand for high-quality, comforting food options among both tourists and local office workers. The opening marked a significant development for Lobel's Prime Meats, which has been operating since 1954 and has previously diversified its revenue streams through various kiosks at Yankee Stadium and an ecommerce meat delivery website. Mark Lobel, a partner within the family-run business, emphasized the importance of delivering no-frills, top-notch food as part of their growth strategy. The new sandwich shop offers a classic menu highlighting prime steak, roast pork, turkey breast, and side dishes like pasta salad alongside options for breakfast and some delicious sweets. Recognizing the limitation of their experience with sandwich shops, the Lobel family partnered with Legends Hospitality to manage and train staff for the operation, ensuring that the new venture would maintain the high standards associated with Lobel's Prime Meats. Lobel's Original is designed to provide a relaxed atmosphere where customers can unwind with a drink or enjoy a quick meal. It caters to a mix of people including office workers from nearby Midtown and tourists visiting Rockefeller Center. The shop operates five days a week, opening at 7 a.m., and offers a variety of beverages, including liquors, aiming to attract a broad audience. Mark Lobel believes that while some people are cutting back on meat consumption, those who do indulge are looking for the best quality available. The restaurant experience is crafted to be reminiscent of an old-world diner, appealing to a wide range of customers, from those on the go to those seeking a leisurely dining experience. As Lobel's Original gains traction, the Lobel family remains committed to gradual growth, focusing on quality and customer service, principles instilled by previous generations of the family. With the successful launch of Lobel's Original, the company is optimistic about future opportunities while remaining cautious and deliberate in their expansion strategy. Quality and customer engagement will continue to drive the operation as they adapt to the changing preferences of their clientele while staying true to their rich heritage in the meat industry.