Reviving Traditional Duets: The Resurgence of Old School Bhangra in Modern South Asian Music

The resurgence of Punjabi folk music is gaining momentum, with artists like Manni highlighting a shift back to authentic sounds. In an interview with BBC Asian Network, Manni noted that the industry had previously attempted to mimic Western styles, which ultimately lacked authenticity. He expressed satisfaction with the current trend towards folk music, emphasizing its roots and cultural significance. The influence of legendary artist Amar Singh Chamkila, often referred to as the "Elvis of Punjab," remains strong, particularly following the release of a Netflix film that has reignited interest in his music. Tribute acts, such as Sadi Jori, featuring performers Banger and Sammy, have reported a surge in bookings worldwide, especially during their recent performances in India, where they experienced overwhelming crowds. Sammy recounted the challenges of navigating through throngs of fans after their show, indicating a newfound pride in Punjabi music. Banger echoed this sentiment, stating that the genre has always been present but is now experiencing an explosive growth in popularity. She attributed this surge to increased global attention on Punjabi music, which has broken down language barriers and fostered a greater appreciation for its cultural roots. As Punjabi music continues to evolve, artists are embracing their heritage, leading to a vibrant revival that resonates with audiences around the world. The genre's folk roots are being celebrated, marking a significant shift in the music landscape.