Threads gains 35 million new users in November amid competition

In November 2024, Threads, Meta's alternative to Twitter, experienced significant growth, reportedly adding 35 million users within the month. This surge came after a remarkable two-week period where 15 million of those signups were recorded, indicating a strong momentum for the platform. The platform has averaged more than a million new signups per day, showcasing its appeal and successful tracking in the competitive social media landscape. As part of its competitive strategies, Threads appears to have responded to the rise of Bluesky, a rival platform that has also gained attention and increased its user base to over 22 million during the same timeframe. The influx of users to Threads may be a reflection of users seeking alternatives to existing social media platforms amid evolving online preferences. This growth signifies how dynamic and competitive the social media space is, highlighting the constant battle for user engagement and retention among platforms, which continuously adapt to meet the changing demands of users. Both Meta and the Threads team clearly recognize the importance of introducing new features to retain their audience, particularly considering that Bluesky has gained traction with custom following feeds among other innovations. As a result, Threads has committed to rolling out various new features that cater to user preferences, ensuring they remain competitive as user interest in diverse platforms grows.