Montana tourism surges as fans flock to experience 'Yellowstone' destinations

Tourism in Montana has surged significantly, driven largely by the popularity of the hit drama series "Yellowstone," which depicts the life of the Dutton family on a ranch in Montana. Since its premiere in 2018, the show has built a strong fan base, and as a result, more viewers are eager to travel to the real-life locations featured in the series. Experts believe the appeal of the show is rooted in its portrayal of the rugged beauty and untamed American landscape. According to Morgan Sanders, a travel advisor with Travelmation, visits to the Yellowstone area have notably increased, particularly during the peak tourism season, which runs from April through early August. Travelers are enticed by the chance to experience the breathtaking destinations in person, highlighting the show’s impact on local tourism. Jennifer Pitts, another travel advisor from Travelmation, has observed a similar trend among her clients, many of whom wish to engage with the landscapes depicted in the show. They are drawn to what she describes as the chance to explore 'untamed America,' just as the Duttons do throughout the series. Pitts has recommended various accommodations for travelers, including the Dreamcatcher Tipi Hotel near Gardiner, which offers a unique glamping experience in traditional tipis equipped with modern amenities. The hotel is conveniently located about 30 minutes from Lamar Valley, an area renowned for its diverse wildlife, including grazing buffalo. In addition to staying in traditional lodgings, fans also have the option of visiting the actual Dutton Ranch, known as Chief Joseph Ranch in Darby, Montana, which operates as a working guest ranch, providing a real connection to the series. As the show has continued to resonate with its audience, plans for a possible sixth season of "Yellowstone" are currently under negotiation, hinting that the show's popularity is unlikely to fade. With this rise in interest from fans and travelers, Montana's tourism industry stands to benefit even more in the future. The increasing foot traffic has created both challenges and opportunities for local businesses, who are looking to accommodate this new wave of visitors excited to connect with the scenery and lifestyle depicted in the series.