Samsung's AI tools boost iPhone users switching in 2024
- Samsung's Galaxy AI tools were launched in January and are available on a wide range of devices.
- Apple has not fully rolled out its AI tools on the iPhone 16, leading to a gap in features for users.
- The result has been a 42% increase in UK customers switching from Apple to Samsung, indicating a shift in consumer preferences.
In the UK, Samsung has reported a significant increase in customers switching from Apple to its devices, attributed to the rollout of its Galaxy AI tools. Launched in January, these AI features have been made available across a wide range of Samsung smartphones and tablets, including the latest S Series and mid-range FE models. In contrast, Apple has yet to fully implement its AI tools on the iPhone 16 range, which only recently became available. This delay has left many users without access to comparable features, particularly in the EU, where Apple faces regulatory challenges. Samsung's marketing director emphasized the company's commitment to making AI accessible to all users, rather than limiting it to premium devices. The result has been a reported 42% increase in UK customers migrating from iOS to Samsung, highlighting a shift in consumer preferences driven by the demand for innovative technology. As both companies continue to develop their AI capabilities, the competition in the smartphone market is expected to intensify, with consumers increasingly seeking tangible upgrades in their devices.