London's Human Native Launches AI Data Marketplace with Former Google Leaders
- Human Native AI is a London-based startup focused on creating a marketplace for AI companies to acquire data from publishers.
- The startup has hired former Google executives and a top intellectual property lawyer to help navigate data licensing amid ongoing copyright lawsuits.
- The platform aims to support smaller publishers and rights holders, ensuring they can participate in the AI data marketplace.
In October 2024, a London-based startup named Human Native AI is emerging as a digital marketplace aimed at connecting AI companies with data providers. The company has recruited several former Google executives and a top intellectual property lawyer to facilitate data licensing agreements. This initiative comes in response to ongoing legal challenges faced by AI companies in the U.S. and Europe regarding copyright violations from using publicly available data without permission. Human Native's platform is currently in beta, focusing on creating standardized legal contracts to streamline the data acquisition process. The startup aims to support smaller publishers and rights holders, ensuring they have access to opportunities in the AI data marketplace, which has been dominated by larger entities. As the platform develops, Human Native recognizes the need for a critical mass of both buyers and sellers to function effectively, while also addressing bespoke licensing arrangements to accommodate unique commercial terms.