European automotive industry must develop its own software to avoid foreign dominance

The European automotive sector is facing significant challenges as it grapples with the software-defined vehicle (SDV) revolution. As traditional European car manufacturers adapt to electrification, they find themselves lagging in software capabilities crucial for modern vehicles. Avenga, a technology firm, recognizes this gap and aims to assist European original equipment manufacturers (OEMs) in developing their own software solutions. Avenga’s approach focuses on creating a platform that enhances safety, supports connected and autonomous driving features, and optimizes the manufacturing process using artificial intelligence. This assistance is particularly vital as European manufacturers fear that without substantial advancements, they risk becoming subservient to American and Chinese automotive software technologies. Avenga emphasizes that the software aspect of vehicles has become paramount and should not be overlooked, likening it to the smartphone industry's evolution two decades ago, which saw established brands falter in the face of innovation. Despite the complexities involved in this transition, including balancing advancements with existing business models, Avenga's efforts aim not only to accelerate progress but to also ensure that the European automotive industry retains control over its software infrastructure.