CNH and DENSO excel in brand protection efforts at EMEA SEC 2025
- The EMEA Security & Authentication Conference recognized CNH and DENSO for their efforts in brand protection.
- The companies utilized AI-powered cryptographic solutions to enhance authentication and prevent counterfeiting.
- Their achievements exemplify the significance of collaboration in transforming brand protection strategies.
On April 11, 2025, the EMEA Security & Authentication Conference (EMEA SEC) took place in Amsterdam, where companies were recognized for their contributions to brand protection and anti-counterfeiting efforts. Notably, CNH and DENSO received awards for their exceptional achievements in these areas, highlighting the importance of collaboration in combating counterfeit products across various industries. Ennoventure, a partner of both companies, played a significant role in enhancing brand protection by integrating AI-powered cryptographic solutions into product packaging without necessitating changes to manufacturing processes. This recognition underscores the growing need for effective strategies against counterfeiting in the automotive, agricultural, and industrial markets. The conference emphasized that success in this fight arises from strong partnerships, showcasing how meaningful advancements can be realized through cooperative efforts focused on consumer protection and brand authenticity. The awards serve as a strong endorsement of the ongoing efforts to mitigate counterfeiting risks and enhance consumer trust in brand integrity.