Oxfam highlights second-hand fashion impact ahead of Fashion Week

Oxfam is launching its sixth Second Hand September campaign, focusing on the environmental impact of fashion, particularly on water resources. The campaign aims to raise awareness about how choosing second-hand clothing can significantly reduce water consumption associated with garment production. For instance, purchasing a pair of jeans and a T-shirt second-hand can save the equivalent of 20,000 standard bottles of water. This statistic highlights the water-intensive nature of clothing production, with a single cotton T-shirt requiring 5,400 bottles and jeans needing 16,000 bottles to manufacture. The charity is collaborating with Vinted for a runway show on September 12, showcasing sustainable outfits curated by second-hand fashion advocate Bay Garnett. Garnett emphasizes the creativity and uniqueness of thrifting, stating that second-hand items are not merely substitutes but stylish choices that tell a story. This perspective is echoed by TV presenter Cat Deeley, who is also promoting the campaign, emphasizing the joy of finding unique pieces while supporting a good cause. Oxfam's campaign comes at a critical time as the world faces a fresh water crisis exacerbated by climate change. The charity's retail director, Lorna Fallon, stresses the urgent need to rethink our fashion consumption habits to alleviate the pressure on water resources. By encouraging consumers to shop sustainably, Oxfam aims to foster a genuine shift in attitudes towards second-hand fashion. Since its inception in 2019, the Second Hand September campaign has sought to empower consumers to make more environmentally friendly choices, demonstrating the significant impact of individual shopping decisions on the planet's health.