NBA worries about 3-pointers while ratings dive

In the context of fluctuating NBA television ratings, discussions around the league's popularity have emerged among notable teams and players in the United States. During a discussion with media, Los Angeles Lakers head coach JJ Redick expressed concern over the negative narrative surrounding the league, which he believes deters casual viewers from watching. He articulated that constant critiques focus disproportionately on a few star players, overshadowing the broader talent present in the league, which should be celebrated more. Furthermore, he noted that the international ratings for the NBA remain strong, indicating a divergence in interest domestically and abroad. Redick's comments reflect a growing sentiment among league executives, players, and coaches who question the significance of national television ratings as an accurate measure of the NBA's overall popularity. NBA Commissioner Adam Silver emphasized that the league is adjusting to changing viewer habits, including a gradual shift towards streaming platforms over traditional television. This evolution highlights the need for more comprehensive storytelling and showcasing of various teams and players to engage a wider audience, rather than focusing solely on star players or high-profile trades. Amidst these discussions, there are vocal opinions on the strategic evolution of the game itself. Recent seasons have seen a trend towards increased three-point shooting, leading to debates about whether this shift has led to a dilution of the sport’s entertainment value. However, Redick and others argue that adding more three-point shots actually contributes to better spacing on the court, thereby facilitating traditional scoring plays like dunks, which fans still enjoy. They stress that change can be beneficial and that the game must evolve naturally according to player skills and the changing strategies. Overall, the general consensus among NBA personalities suggests that fostering an environment of positivity and recognition can help shift the narrative around the league. By promoting the exciting aspects and diverse talents within the sport, they hope to attract both casual viewers and dedicated fans, while also enhancing the NBA's image domestically and globally.