Jun 11, 2025, 12:00 PM
Jun 11, 2025, 12:00 PM

HP unveils groundbreaking hardware for Google Beam technology

Highlights
  • HP has launched the HP Dimension, utilizing Google's innovative Beam 3D video conferencing technology.
  • This device features a 65-inch display and six high-speed cameras to create lifelike 3D images of users.
  • The introduction of HP Dimension signals a potential shift in enterprise communication, despite its high price.
Story

In a significant technological advancement, HP has introduced its innovative HP Dimension device, which utilizes Google’s recently rebranded 3D video conferencing technology, previously known as Project Starline. This launch is expected to occur later this year in key markets, including the United States, Canada, the UK, France, Germany, and Japan. The HP Dimension is designed primarily for enterprise use, aiming to revolutionize virtual meetings. It features an impressive 65-inch light field display combined with six high-speed cameras encased in its bezel to deliver a vivid and lifelike representation of participants during video calls. The device offers distinct advantages by allowing users to engage in 3D video communication without the need for headsets or glasses, creating an immersive experience that mimics a face-to-face meeting. HP's execution of this technology reflects a broader goal articulated by Andrew Nartker, the general manager of Google Beam, which is to foster a sense of physical presence among remote workers. Notably, companies like Salesforce, Deloitte, and NEC Corporation have already committed to implementing Google Beam in their workplaces, highlighting its potential impact on business interactions. Despite its high price point of $24,999—which does not include the necessary software license for video calls—it emphasizes quality and immersive experience over cost. This targeted niche in the enterprise market signifies a potential shift in how organizations conduct virtual meetings moving forward. With HP's application of Google Beam in the HP Dimension, both companies strive to create a collaborative environment that transcends traditional video conferencing limitations. While users of the HP Dimension can interact with others on other video platforms, those individuals will not experience the same 3D projection, which may limit the device's broader adaptability in mixed-use environments. Nonetheless, this technology represents a notable evolution in remote communication, as it aims to bridge the gap between virtual and in-person interactions.

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