Kroger hosts cake decorating contest featuring Disney and Pixar themes
- Kroger introduced new cakes inspired by Disney and Pixar's Cars and Toy Story, available nationwide.
- The cakes were designed during the 2024 Cake Challenge, where top decorators competed for awards.
- The collaboration aims to enhance customer celebrations and showcase the skills of Kroger's associates.
In September 2024, Kroger announced the availability of new cakes inspired by Disney and Pixar's popular films, Cars and Toy Story, across its Family of Stores nationwide. These cakes were the result of an Enterprise-wide decorating contest held earlier in the year, where top Certified Cake Decorators from 20 divisions competed in the 2024 Cake Challenge. The event took place at Kroger's General Office in Cincinnati, Ohio, and featured representatives from Disney and DecoPac, emphasizing the collaboration between these brands. Participants in the contest were evaluated based on several criteria, including originality, presentation, difficulty, design, and overall appearance. The winning designs showcased characters from the films, such as Lightning McQueen and Woody, and were crafted with vibrant icing and creative decorations. This initiative not only highlighted the skills of Kroger's associates but also aimed to enhance customer experiences during special celebrations. Josh Harpole, Kroger's vice president of Deli and Bakery, expressed excitement about the partnership with Disney and Pixar, noting the importance of cake decorators in creating memorable moments for customers. The cakes and cupcakes can be ordered both in-store and online, making them accessible for various occasions. The collaboration reflects Kroger's commitment to providing quality products that resonate with customers' celebrations, while also showcasing the talent of its associates. This event marks a significant step in elevating cake celebrations and strengthening ties with beloved entertainment brands.