Southeast South Dakota tourism revenue surpasses Black Hills

Tourism in South Dakota has seen a significant shift, with the Southeast region surpassing the Black Hills and Badlands in revenue generation for the first time in recent history. In 2022, the Southeast region generated $1.86 billion in tourism revenue, compared to $1.81 billion from the Black Hills and Badlands. This change reflects a growing interest in diverse attractions across the state, as visitors seek both urban experiences and natural beauty. The overall tourism spending in South Dakota has been on the rise, with a nearly 5% increase in 2023 compared to the previous year. The state reported $4.96 billion in tourism spending in 2023, up from $4.73 billion in 2022. All four tourism regions, including the Glacial Lakes and Prairies and the Missouri River region, experienced revenue growth, indicating a unified effort to promote tourism statewide. The state’s tourism industry has become more cohesive over the past decade, with stakeholders collaborating to enhance visitor experiences. This has led to a new demographic of tourists exploring various attractions, including events in urban areas like Sioux Falls, which has become increasingly popular for its amenities and cultural offerings. Looking ahead, the tourism sector anticipates a relatively flat visitor count in 2024, but with slightly higher revenues. The increase in short-term rental occupancy rates suggests a continued interest in the region, particularly in the Black Hills and Sioux Falls, as the state adapts to changing tourism trends post-pandemic.