Could Italy's wearable tech forever change custom tailoring?

In Las Vegas, Nevada, on January 5, 2025, Proke, an innovative startup from Italy, showcased its pioneering wearable technology at CES 2025, the largest tech event in the world. The device, designed to capture precise body measurements in only three minutes, aims to transform the way consumers access custom-tailored clothing. The event, scheduled from January 7 to 10, offers a platform for 46 Italian startups, including Proke, to present their innovations at the Italian Pavilion. Founder Paola Griggio highlighted the global interest in the technology, noting that nearly half of the orders received so far have come from outside Italy. Launched in 2024, Proke's wearable suit, which is embedded with sensors, simplifies the measurement process necessary for tailored garments. This technology has found applications among retailers and manufacturers, enabling them to obtain accurate sizing without the need for in-person fittings. Griggio emphasized that this solution is crucial for a diverse market, as it expands access for customers who may not be able to visit physical stores, especially those located in remote areas. The wearable suit functions by capturing detailed body measurements, which are stored and can be easily shared with manufacturers, retailers, or brands through a dedicated app. This feature not only streamlines the production process but also supports sustainable practices by minimizing waste and reducing the need for numerous prototypes. The efficiency it brings to manufacturing is significant, allowing for optimization of material use and production processes. Proke's launch at CES 2025 represents a key opportunity for broader exposure and potential partnerships within the industry. Paola Griggio's collaboration with her daughter, a telecommunications engineer with a PhD in photonics, illustrates a familial commitment to innovation in technology. The combined effort aims to create a lasting impact on not just the fashion industry, but also potentially other industries that can benefit from precise measurement solutions. As CES 2025 approaches, the anticipation around Proke’s further expansion continues to grow, underscoring the importance of creativity and innovation in driving global trends and solutions.