Survey Shows All Ages Want Personalized Banking

AUSTIN, Texas—Q2 Holdings Inc., a prominent provider of digital transformation solutions for the financial services sector, has released a new Harris Poll consumer report titled "The Personal Bank: Delivering personalized experiences across generations." The report highlights that consumers from various age groups share similar views and preferences regarding banking, particularly in the realms of digital banking, artificial intelligence (AI), and security. The survey indicates a strong demand for personalized banking experiences, with 74% of respondents expressing a desire for more tailored services. Notably, 66% of consumers are comfortable with their financial institutions utilizing their data to enhance personalization. The report also reveals generational differences in the perceived benefits of personalized digital banking, with 60% of Gen Z respondents reporting positive impacts on their financial habits, compared to only 33% of Gen Xers and Baby Boomers. Q2 Holdings aims to assist financial institutions in understanding consumer needs, emphasizing that despite generational distinctions, there is a universal call for personalized experiences, enhanced security, and greater integration of AI in banking services. The findings underscore the importance of adapting to consumer expectations in an increasingly digital financial landscape. For further insights, the full report is available online. Q2 Holdings continues to serve a diverse clientele, including banks, credit unions, and fintech companies, both in the U.S. and internationally.