Costco sells over 4 million pies before Thanksgiving 2023
- In 2023, Costco sold over 4 million pies in the U.S. during the three days before Thanksgiving.
- The sales included 2.9 million pumpkin pies and 1.3 million apple and pecan pies.
- High pie sales at Costco reflect the popularity of Thanksgiving traditions among American consumers.
In the United States, Thanksgiving is an important holiday where many celebrate with traditional meals, including pie. In 2023, Costco Wholesale experienced record sales of pies in the days leading up to this significant holiday. From Monday to Wednesday before Thanksgiving, the retailer sold a staggering total of more than 4 million pies. This included approximately 2.9 million pumpkin pies, which are particularly popular during the fall season, alongside 1.3 million sales of apple and pecan varieties. Notably, the demand for pumpkin pies has been strong over the years, with Costco having sold 2.1 million in 2019. These figures indicate a consistent trend of high pie sales as Thanksgiving approaches. The growing popularity of Thanksgiving pies highlights the essential role they play in American festivities. A survey revealed that more than half of American adults plan to include pie in their Thanksgiving meals. Though many opt to bake their own pies, retailers like Costco are crucial for those who prefer convenience. Susan Schwartz, an author familiar with Costco's holiday trends, noted that customers buy around 6 million pumpkin pies from September through December each year. The affordable price of Costco's pies, typically around $5.99 for a large pumpkin pie, contributes to their attractiveness among consumers, especially during this holiday season. In addition to pies, traditional Thanksgiving meals generally consist of turkey, mashed potatoes, rolls, stuffing, gravy, and green beans. According to a separate survey, U.S. consumers planning Thanksgiving meals in 2023 are expecting to spend an average of $265 on food and beverages for the occasion, reflecting a 19% increase compared to the previous year. This increased spending can be attributed to rising prices and consumer expectations for quality during holiday gatherings. Overall, Thanksgiving continues to be a time for family gatherings and celebrations, underscored by the culinary traditions that accompany the occasion.