YouTube seeks Oscars broadcasting rights after ABC deal ends

In recent reports, it has emerged that YouTube is looking into the possibility of acquiring the broadcast rights to the Academy Awards after ABC’s contract expires in 2028. This move is part of a broader trend where major streaming platforms are positioning themselves to become the primary home for prestigious events like the Oscars. The Academy of Motion Picture Arts and Sciences has been considering its options amid declining ratings for award shows over the past decade, although viewership for the 2025 ceremony was notably higher than in recent years. This evolution in broadcasting preferences signifies a shift towards digital platforms, reflecting changing viewer habits in the entertainment landscape. As the Oscars have been televised by ABC since 1976, the potential changes raise questions about how the Academy plans to navigate this new era of media consumption. With digital platforms like YouTube and Netflix gaining traction for live events, the Academy may explore splitting broadcasting rights across multiple platforms, similar to strategies employed in professional sports. Experts suggest that considering a multi-platform approach could help keep the Oscars relevant in an ever-evolving media environment where audiences increasingly prefer to consume content through streaming services instead of traditional television. The ongoing changes also respond to the reality that the legacy broadcast model faces challenges in attracting viewership. As streaming becomes the preferred method for many, the Academy recognizes the need to adapt by potentially partnering with these platforms to reach wider audiences. Discussions surrounding this transition are influenced by the competitive nature of media rights, as companies like Netflix and NBCUniversal are also vying for the opportunity to host the Oscars in the future. The outcome of these negotiations may significantly impact how the Academy engages with its audience moving forward. In conclusion, while the Academy of Motion Picture Arts and Sciences weighs its options, the exploration of new broadcasting avenues represents an acknowledgment of shifting audience preferences. The interest from YouTube and other streaming platforms signals a transformative moment for the Oscars, as they seek to maintain their status as a vital component of the film industry's recognition landscape. As the 2028 horizon approaches, the future of the Oscars may look drastically different, reflecting the broader trends in media consumption and distribution.