Dec 2, 2024, 12:08 PM
Dec 2, 2024, 12:08 PM

Morrisons customers rave about new Kinder ice cream cones

Highlights
  • Morrisons introduced Kinder Bueno Ice Cream Cones to shoppers in the UK, featuring hazelnut ice cream wrapped in a crispy wafer cone.
  • Social media reactions indicated strong interest, with many customers expressing excitement and plans to try the new product.
  • Despite some concerns regarding the product's price, the overall reception has been positive, highlighting its appeal among Kinder fans.
Story

In the United Kingdom, Morrisons has recently introduced Kinder Bueno Ice Cream Cones to their stores, drawing significant attention from customers. Despite the cold December weather, shoppers are eagerly discussing the new dessert on social media platforms, showcasing a blend of excitement and curiosity. The ice cream cones feature smooth hazelnut ice cream, a melt-in-your-mouth disc of Kinder Bueno chocolate, and a crunchy hazelnut-cocoa core. Wrapped in a crispy wafer cone adorned with a hazelnut and cocoa tip, they come in two flavors—Kinder Bueno Classic and Kinder Bueno White. Shoppers have responded positively, expressing strong interest contained in their social media interactions, favoring these indulgent treats on sites like Instagram and Facebook. The introduction of these ice cream cones was highlighted by a post on Morrisons' Instagram account, which coincidentally launched on a snowy day, aptly resonating with fans. This social media strategy proved effective, generating numerous likes and comments from eager customers tagging their friends and sharing their excitement. Various reactions have been noted, with shoppers proclaiming their intentions to try the cones, labeling them as a “must-try” and expressing sentiments of joy and anticipation, using phrases like “heaven” and “yum.” However, amidst the excitement, some customers have voiced concern over the cost of the product, which retails at £4.95 for a pack of four cones, suggesting it might be a bit pricey. Yet, this concern did not overshadow the overall positive reception as another customer defended the product's price, labeling it as “worth every penny for its delightful taste.” This mix of reviews indicates a strong market presence and interest in the new offerings by Ferrero, which brings a creative twist to a well-loved brand. Regional marketing director for ice cream at Ferrero, Dani Hayward-Bradley, expressed enthusiasm about the product's launch and expected positive feedback from fans. The successful introduction of new flavors demonstrates the continuous innovation occurring within the food industry, attracting consumers' attention, especially during the festive season. Morrisons' strategy of leveraging social media to announce new products has proved to be effective, particularly in the age of online shopping and food trends. Customers' rapid engagement with the post highlights the power of social media in influencing food purchasing decisions and hospitality trends today, ensuring that the introduction of desserts like these Kinder Bueno Ice Cream Cones resonates well with consumers looking for innovative treats, especially during the holiday shopping season.

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