Martin Lewis highlights Black Friday as key to saving on broadband costs

In the lead-up to Black Friday, which takes place annually in November and is known for significant sales and discounts, Martin Lewis, a prominent financial expert in the UK, highlighted the potential for substantial savings on broadband contracts for consumers. Recently, during an episode of The Martin Lewis Money Show Live, Lewis emphasized that those nearing the end of their broadband contracts or currently out of contract should consider using comparison websites to identify the best available deals this year. He pointed out that Black Friday has often featured disappointing broadband deals in previous years, but he believes the offerings in 2024 could be more advantageous. According to Lewis, prices for broadband services this year are some of the lowest observed in recent time, making it a valuable chance for consumers to save money. He encouraged viewers to actively seek out these deals, noting that they could potentially save hundreds or even thousands of pounds annually depending on the contracts they choose. By leveraging comparison websites, which often feature exclusive deals not made available to existing customers, individuals can discover significant savings. Lewis provided examples of potential savings, highlighting specific Virgin Media deals offering caps of up to 264mbps for monthly fees between £17 and £19. Over a two-year term, this could equate to a remarkable saving of around £3,000. Additionally, he urged viewers to haggle with their current broadband providers, stressing the importance of being well-informed about market standards to negotiate effectively. He suggested that if consumers are not offered satisfactory deals in their negotiations, they should request to speak with disconnection departments, as these agents may have more authority to provide discounts or better offers. Despite being primarily focused on broadband savings, Lewis also touched upon the broader context of financial management and smart saving strategies during the extraordinary sales period commonly referred to as Black Friday. He reaffirmed that consumers need to be proactive and informed to maximize their savings and take full advantage of the deals that may be presented during this shopping event.