Asda's Busty Baps campaign sparks backlash for poor taste

In the UK, Asda has launched its Tickled Pink campaign for Breast Cancer Awareness Month, marking its 27th year of partnership with charity initiatives. This year, over 200 products have been rebranded in pink, including popular items like Nestle's Shreddies and Lurpak butter. However, one particular product, Asda's oak-smoked ham and salad rolls, has sparked controversy due to its rebranding as 'Busty Baps'. The name has drawn criticism on social media for being in poor taste and trivializing a serious issue. Many users expressed discomfort, highlighting the sexualization of breasts and its insensitivity towards women who have undergone mastectomies. Despite the backlash, some argue that the provocative name has succeeded in generating discussion and raising awareness about breast cancer. Asda's spokesperson defended the campaign, stating that the intention was to encourage conversations about breast cancer and promote self-checking. The campaign has received mixed reactions, reflecting the ongoing debate about the appropriateness of humor in health awareness initiatives.