Aug 22, 2024, 8:43 PM
Aug 22, 2024, 8:43 PM

Uber to Integrate Cruise Robotaxis

Highlights
  • Uber and Cruise are partnering to integrate Cruise's robotaxis into Uber's ride-hailing service.
  • Some of Cruise's trouble-ridden robotaxis will start operating under Uber next year.
  • The collaboration marks a shift from potential competitors to partners in the ride-hailing industry.
Story

In a significant shift, Cruise's robotaxis will be integrated into Uber's ride-hailing service next year, marking a partnership between two companies that were once competitors. This collaboration follows the suspension of Cruise's California license for driverless rides in October 2023, after a serious incident involving a pedestrian. The event triggered regulatory scrutiny and led General Motors (GM) to reassess its ambitious plans for autonomous driving, which had aimed for $1 billion in annual revenue by 2025. The new partnership will allow passengers to choose between Uber's human-driven cars and Cruise's autonomous vehicles, although specific financial terms and operational cities have not been disclosed. Notably, California is unlikely to be included in the rollout due to the ongoing suspension of Cruise's license. Meanwhile, Waymo, a competitor in the robotaxi space, is expanding its services in the Bay Area and Southern California, reporting over 100,000 paid rides weekly. Cruise is currently operating its Chevy Bolts in Phoenix and Dallas, albeit with human drivers ready to intervene if necessary. This partnership with Uber reflects Cruise's commitment to achieving fully autonomous operations. However, GM has faced significant financial challenges, including $5.8 billion in losses from its robotaxi service since 2021, prompting layoffs as part of cost-cutting measures. Despite these setbacks, Uber CEO Dara Khosrowshahi remains optimistic about the potential for safely introducing autonomous technology to consumers.

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