Coca-Cola's Role in Paris Olympics Sparks Controversy Over Plastic Use

As the Paris Olympic and Paralympic Games approach, a significant policy prohibits spectators from bringing single-use plastic bottles into venues. However, Coca-Cola, the exclusive beverage sponsor, will continue to serve drinks from plastic bottles, raising concerns among environmental advocates. The organizing committee estimates that approximately 6.4 million drinks will be dispensed from these bottles, despite efforts to promote reusable cups and reduce plastic waste. The initiative to ban single-use plastics was announced last May, with plans for 700 water fountains and the use of returnable glass bottles at various sites. Yet, recent revelations from French media indicate that Coca-Cola will still rely heavily on single-use recycled plastic bottles due to logistical challenges in implementing alternative solutions. This contradiction has led to accusations of "greenwashing," as the Games promote a sustainable image while still contributing to plastic pollution. Dana Miller, director for strategic initiatives at Oceana, expressed disappointment over the reliance on single-use plastics, emphasizing the need for more substantial changes in the future. The organizing committee maintains that it aims to recycle all unavoidable plastic bottles at certain locations, but critics argue that this does not address the core issue of plastic waste. In response to the ongoing plastic pollution crisis, Oceana, alongside various sports organizations and athletes, has urged Coca-Cola and its competitor PepsiCo to take meaningful action to eliminate plastic waste, aligning their practices with the Olympic spirit of sustainability.