Tom Daley Models Knitted Swim Trunks for Water Safety

Tom Daley, a five-time Olympic medalist, marked his first day of retirement by participating in Malibu's "Don't Drink and Dive" water safety campaign at Brighton Beach. Known for his knitting hobby, Daley was spotted creating a jumper while attending the women's diving event at the Olympics. His post-diving career may include his Made With Love knitwear brand, which features a capsule collection of items such as bucket hats and sunglasses, with proceeds benefiting RLSS UK. Daley recently secured a silver medal in the 10m platform event alongside partner Noah Williams in Paris, concluding his Olympic journey. The campaign aims to raise awareness about the dangers of drinking alcohol before swimming, particularly among younger generations. Research indicates that 37% of drinkers believe it's acceptable to consume alcohol before entering water, a figure that rises to 78% among Gen-Z. The statistics reveal concerning trends, with 56% of young drinkers having been intoxicated near water in the past year. Additionally, they are three times more likely to swim after drinking compared to older generations. Malibu's Craig van Niekerk emphasized the importance of recognizing the risks associated with alcohol consumption and water activities, noting that 80% of adults are unaware that one in four drownings in the UK involves alcohol. The campaign, while seemingly light-hearted, carries a serious message about water safety. It encourages individuals to educate themselves on how to enjoy water activities responsibly and avoid the dangers of combining alcohol with swimming.