Samsung set to launch foldable phones at July Unpacked event

In recent weeks, Samsung has been preparing to unveil its next slate of foldable Galaxy Z phones, which is expected to include new models following last year's Galaxy Z Fold 6 and Galaxy Z Flip 6. This announcement will occur during the Unpacked event hosted in Brooklyn, New York, scheduled for July 9, 2025. The event will be live-streamed on the Samsung Newsroom, Samsung.com, and Samsung's YouTube channel. As part of this showcase, Samsung aims to introduce advanced, slimmer foldable devices that represent its latest technological innovations. Samsung has been teasing an 'Ultra-grade' and lightweight foldable phone experience in its marketing campaigns, aiming to provide consumers with devices that combine powerful features and portability. Speculations are swirling around the potential unveiling of a Galaxy Z Flip 7 and a Galaxy Z Fold 7, in addition to a more budget-friendly Galaxy Z Flip 7 FE. Leaker Evan Blass has suggested that the FE model may boast specifications comparable to last year's Flip 6, but with an Exynos processor replacing the Snapdragon chip, making it a more affordable option. The foldable phone market has seen considerable shifts over the years, with prices of devices gradually decreasing as manufacturers develop more innovative designs. While Samsung remains the global leader in foldable phone shipments, reports indicated a decline in performance for the Z Flip and Fold 6 models, with a 21% drop in shipments. This situation has resulted in concerns regarding consumer interest in foldable phones, particularly in light of competition from new devices emerging from China, which has been gaining market share. Recent studies have shown that concerns over durability and performance have forced many early foldable adopters to switch back to rectangular slab phones. As such, the introduction of affordable foldable alternatives like the new Motorola Razr 2025, beginning at $700, might influence consumer choices. Samsung's strategy to release a more budget-friendly Galaxy Z Flip 7 FE may attempt to recapture interest by offering compelling specs at a lower price point, especially as rumors have hinted at competitors like Apple potentially entering the foldable market in the near future.