Baldwin & Co.: A Literary Tribute in New Orleans

Baldwin & Co., a new bookstore located in the Marigny neighborhood of New Orleans, pays homage to the influential Black author James Baldwin. The store's founder, inspired by Baldwin's work, particularly "The Fire Next Time," envisioned a space where people would eagerly line up to celebrate Black literature. He expressed a desire for the bookstore to reflect Baldwin's legacy and serve as a beacon for literary appreciation within the community. The bookstore not only honors Baldwin's contributions but also aims to engage the local community. The founder frequently interacts with residents, particularly youth, encouraging them to embrace reading. He noted the importance of having books accessible to children, emphasizing that he often carries a book while walking through the neighborhood to inspire others to do the same. Baldwin & Co. has attracted visitors from around the globe, including a significant number from China. However, the primary mission remains focused on serving the local community. The store hosts book festivals, distributing thousands of free books to children, and ensures that authors retain the profits from their sales. This initiative highlights the store's commitment to fostering a love for reading among young people. In addition to promoting literature, Baldwin & Co. serves as a community hub for discussions on various social issues, including healthcare and parenting. The founder believes that Baldwin's literature has profoundly impacted his life, and he hopes to extend that transformative experience to others through this vibrant literary space.