Perplexity experiments with ads on its search platform
- Perplexity plans to implement ads on its platform, starting this week in the U.S.
- Advertisements will be formatted as sponsored follow-up questions displayed next to AI-generated responses.
- This advertising strategy is designed to establish a sustainable revenue model while preserving user privacy and content integrity.
Perplexity, an AI-powered search engine, announced that it will start experimenting with advertisements on its platform beginning this week. The initial rollout is set to occur in the United States, where ads will be presented as 'sponsored follow-up questions' next to the answers provided by the AI. This strategic move comes in the wake of previous experiences that suggested relying solely on subscription models does not yield enough revenue for a sustainable business. Perplexity aims to create a consistent revenue stream through advertising while ensuring the answers generated by its AI remain untouched by those paying for the ads. Advertisers will also not have access to users' personal information, which reflects the company's effort to maintain user trust and the quality of its information.