Ohio Catholic Federal Credit Union sparks debate with name change to OC Federal Credit Union

In Ohio, on December 9, 2024, Ohio Catholic Federal Credit Union officially changed its name to OC Federal Credit Union, marking a significant branding update while maintaining its core mission. This change comes as the institution, which claims the position of the largest faith-based credit union in Ohio, seeks to better engage with the digital landscape and modern member needs. The credit union has seen considerable growth since its charter was expanded in 2013 to include all Catholic dioceses in Ohio, reaching 13,000 members and $267 million in assets. Chief Executive Officer Todd Turner emphasized that this name adjustment is a strategic move aimed at enhancing digital recognition and outreach to their members, as well as showcasing a modernized identity without losing historical ties to their Catholic heritage. This shift is geared towards improving service delivery to members, evidenced by recent expansions of financial service offerings which include Ohio CU Mortgage and commercial lending, facilitating a robust digital consumer lending program. As part of its strategic initiative, OC Federal Credit Union has also committed to better service in terms of insurance needs through Ohio CU Financial Services, to be introduced in 2025. All branding updates are designed to minimize disruption, as transitions have been planned to ensure current members can adapt smoothly to the new name and associated changes, including a redesigned website and updated marketing materials. The continuity in their colors and mission underlines their dedication to the Catholic community, reinforced through programs like 'Bank In School' which promotes financial education among students. Todd Turner expressed optimism about the institution’s focus on financial empowerment within the Catholic community, indicating a reinvigorated commitment to education and long-term financial strength for its members. He also highlighted that this year marks their 70th anniversary, making the rebranding timely as they celebrate their history and prepare for future growth.