Discovery Matches Amazon's NBA Offer, Ensuring Continued Coverage on TNT
- Warner Bros. Discovery plans to match Amazon's competitive offering for NBA games.
- Turner Sports aims to maintain its long-standing partnership with the NBA.
- This move could significantly impact the streaming rights landscape for sports broadcasting.
Warner Bros. Discovery (WBD) announced on Monday that it will match Amazon Prime Video's offer of $1.8 billion per year for NBA broadcasting rights. This decision comes as part of WBD's long-standing relationship with the NBA, having held a package since 1984 and airing games on TNT since its inception in 1988. The company emphasized its commitment to providing fans with top-tier coverage, including live game productions and popular studio shows. The new broadcasting deals, collectively valued at $76 billion, are set to commence with the 2025-26 NBA season. They will feature a game aired or streamed nationally every night during the latter half of the season, with Amazon Prime Video scheduled to broadcast Thursday night games following its NFL coverage. An NBA spokesperson confirmed that the league is currently reviewing WBD's matching offer, which could lead to TNT airing games on Thursdays while other nights may be streamed on Max. WBD executives, including CEO David Zaslav and TNT Sports Chairman Luis Silberwasser, have expressed their intention to match one of the offers, highlighting their dedication to basketball fans over the past four decades. However, the league's notification of its intention to consider other offers prompted WBD to activate its matching rights under the existing agreement. An announcement regarding the finalization of the media deals is anticipated later this week, with NBC and WBD expected to alternate coverage of one of the conference finals series.