Away relaunches popular Blush Pink luggage collection for anniversary

Away, a well-known luggage and travel bag company, celebrated its 10th anniversary by reintroducing its beloved Blush Pink color across its core collection. This significant relaunch includes popular items such as The Bigger Carry-On and The Mini Crossbody Bag, which have been well-received by travelers. The Blush Pink color, previously popular among customers, is expected to attract both new and returning buyers, highlighting Away's trend of revamping classic styles to meet consumer demand. The Bigger Carry-On, noted for its spacious interior, features a compression pad that assists with packing and meets the carry-on requirements for major U.S. airlines, showcasing Away's dedication to practical travel solutions. It also includes mesh pockets, an interior pocket, and a water-repellent laundry bag, making it a favorite among frequent travelers. The Mini Crossbody Bag adds to Away's collection by offering a lightweight option made from durable polycarbonate, tailored for easy organization with two interior compartments. This product's practicality further exemplifies the brand's focus on creating functional and stylish travel solutions. Along with personalized luggage tags and customizable options, Away aims to enhance the overall travel experience for its customers. With its strategic choice to relaunch a popular color, Away seeks to invigorate interest in its products while maintaining a strong connection to its original brand identity. As the travel industry continues to evolve, especially post-pandemic, this relaunch represents both a celebration of the past decade and an ambitious step toward the future of travel products.