Hop Valley Brewing and Portland Trail Blazers join forces to open controversial new bar at Moda Center

In Portland, Oregon, on December 4, 2024, Hop Valley Brewing Co. announced its partnership with the Portland Trail Blazers, unveiling the Hop Valley Brewing Hop Box bar inside Moda Center. This collaboration aims to enhance the game day experience for fans by providing a destination for those who appreciate craft beer, aligning with local culture and community spirit. The bar will serve a variety of popular Hop Valley brews, including the Citrus Mistress IPA and Bubble Stash IPA, making it a go-to spot during the 2024-2025 NBA season and various events held at the venue. The partnership is a significant move for Hop Valley Brewing, a subsidiary of Tilray Brands, Inc., which prides itself on crafting beers that reflect the vibrant culture of the Pacific Northwest. Ty Gilmore, President of U.S. Beverages at Tilray Brands, expressed enthusiasm for this venture, highlighting how the bar is designed not just for drinks but as a celebration of Portland's passion for basketball and community engagement. The bar's aesthetic draws inspiration from Portland's identity, featuring artwork that includes local symbols like roses and Mt. Hood, creatively blended with basketball themes. The Portland Trail Blazers' Senior Vice President, Laura Flynn, emphasized the importance of this partnership as a means to elevate the fan experience at the Moda Center, stating that this offering would bring local favorites closer to their dedicated fan base and contribute positively to the atmosphere during home games and events.