Are Brits missing out on their dream adventures like the Northern Lights and whale watching?

In a recent survey commissioned by OnePlus, it was revealed that a significant portion of the British population, specifically 41%, identifies as thrill-seekers eager to embark on adventures such as exploring the Galapagos Islands or trekking in the Amazon rainforest. The study highlights specific dream travel experiences that include catching the Northern Lights in Finland and whale watching in Iceland, alongside aspirations to trek the Great Wall of China. Notably, 12% of respondents expressed a desire to dive in the Great Barrier Reef, showcasing a diverse range of adventurous ambitions. However, the survey results painted a stark picture regarding the limitations faced by these adventure-seeking individuals. Approximately 53% of participants disclosed that various factors, particularly work commitments and anxiety about the unknown, often inhibit their ability to pursue the adventures they desire. Specifically, a third of the participants attributed their hesitance to real and perceived pressures from their jobs, while 34% reported anxiety regarding unfamiliar situations, which deters them from fully engaging in their adventurous aspirations. This indicates a significant disconnect between their desires and the realities of modern life. Additionally, findings from the survey revealed interesting insights into the role that technology plays in travel preferences. A remarkable 89% of those surveyed indicated they would not consider traveling abroad without a smartphone, underscoring the device's importance beyond basic safety and emergencies. Among these smartphone users, 63% rely on their devices for navigation and GPS features, while 53% emphasize the necessity of having a camera for capturing memorable travel moments. This reliance on technology reflects changing travel habits and preferences. The survey also indicated a peak age of adventure for adults, with the average individual feeling most adventurous at 27, coinciding with a stronger desire for new experiences and self-confidence. However, despite the yearning for exploration, many individuals felt that their circumstances limited their ability to fully embrace adventure. Some of the barriers included the need for more leisure time—expressed by 31% of respondents—and a desire for more supportive companions or friends to join them on their travels, with 24% voicing this wish. Notably, 26% of individuals admitted to making New Year’s Resolutions in the past to 'explore more,' but a corresponding 26% confessed they did not follow through with these desires, highlighting a common struggle with adherence to personal goals and aspirations in the context of adventure.