Samsung announces multiple promotions for Galaxy Z Fold 7

In South Korea, Samsung is actively promoting its Galaxy Z Fold 7 with seven different deals aimed at increasing consumer interest. These offers include an enticing double trade-in deal, allowing consumers to receive £200 for any tablet, regardless of its condition, on top of a smartphone trade-in. This is part of Samsung’s strategy to encourage upgrades among current smartphone users, especially those holding older models. Additionally, Samsung has introduced a limited-time storage promotion, providing customers the option to purchase the 512GB version of the device at the price of the 256GB model, effectively increasing overall storage capacity for new buyers. The deals are set to expire on July 24, 2025, ensuring a prompt response from consumers who may be considering a new foldable device. Among the more notable limited-time promotions is the free Galaxy Buds giveaway, which requires the use of a specific code at checkout. This offer ends at midnight on July 15, 2025, making it essential for prospective buyers to act quickly if they wish to take advantage of the offer. Although the promotions seem attractive, some analysts believe there may be more deals introduced in the following weeks and that consumers should consider waiting for potential future discounts. Samsung’s pricing strategy reflects the depreciation of smartphone values and attempts to make the devices more accessible during this critical pre-order period. Comparatively, Samsung’s previous trade-in values have fluctuated significantly, indicating a thoughtful approach to maintaining interest among customers. The trade-in values for popular models such as the Galaxy S23 series have decreased from previous months, and while some offers for Apple devices saw an increase in trade-in value recently, the overall trend shows a strategic dropping in trade-in values to encourage frequent upgrades. With the recent success of the Galaxy S25 Edge launch, the company aims to duplicate this momentum with the Galaxy Z Fold 7. As smartphone technology continues to evolve, so does competitors' pricing and promotional strategies, making it a dynamic environment for consumers. Samsung’s recent promotions are expected to target various customer demographics, including tech enthusiasts looking to upgrade and switch to foldable technology, which has been gaining traction in the market due to its innovative features. It remains to be seen how successful these promotions will be in driving sales, but the current array of offers certainly encapsulates Samsung's commitment to securing a larger market share within the competitive smartphone industry.