Forbes bars 30-year-olds from Under 30 list to maintain exclusivity

Forbes published its methodology for the prestigious 30 Under 30 Europe list, outlining the crucial eligibility criteria for candidates. As of April 8, 2025, all nominees must be 29 years old or younger, ensuring that no one over this age is considered for this accolade. The list involves a thorough nomination process, typically receiving more than 20,000 nominations each year across its global lists, indicating a high level of interest in this recognition. Candidates are evaluated not just on their achievements but on their potential impact on the economy and society at large. The nomination process is open and unpaid; individuals can nominate themselves or others through a public portal. However, there is no guarantee that nominations will lead to a spot on the final list. Forbes emphasizes the importance of showcasing achievements and ambitions clearly, as this information is used for the initial evaluations. Self-nominations are encouraged, but the effectiveness relies on the strength of the information provided. Another critical aspect of the application process is that individuals cannot apply to multiple categories. Those who have previously appeared on any Under 30 lists (U.S., Europe, or Asia) are automatically disqualified from future nominations, maintaining the exclusivity and reputation of the list. Candidates can expect to hear about their status only on the official publication day of the list, keeping the anticipation high and boosting the list’s visibility and prestige. Forbes's adherence to these rules fosters a sense of fairness and meritocracy in its selection processes. Their approach aims to surface innovative young entrepreneurs and leaders who are expected to drive significant change in their respective fields. As the 2025 lists approach, the spotlight remains on the impressive achievements of these young contenders and the industries they represent.