Channel Nine faces backlash following Samantha Armytage's surprise co-host role

In Australia, Channel Nine has encountered significant backlash following the decision to appoint Samantha Armytage as a summer fill-in co-host for the Today show. This decision has led to numerous crisis meetings within the network, indicating a substantial internal dispute regarding her hiring. Samantha Armytage, aged 48, is set to co-host with Karl Stefanovic for a week and a half during the holiday season, temporarily taking over for Sarah Abo. Network insiders have reported that the decision has left many long-time staff members feeling ignored and resentful, as they had not anticipated Armytage's arrival. The executives have insisted that her role is purely seasonal, however, there are speculations that it could serve as a trial for a permanent position on the show. The atmosphere within the network and among the current staff has reportedly been tense since this announcement. Employees have reportedly expressed outrage, feeling that the decision was made without adequate consultation or consideration for the existing on-air talent. Insiders claim that the bosses at Channel Nine disregarded internal objections to Armytage’s appointment. The decision has also been perceived as a strategic move aimed at boosting ratings, especially as her presence may help the Today show compete more effectively against its rival, Sunrise. This controversial recruitment has created a sense of division among staff, many of whom felt sidelined following the announcement. Notably, some employees were blindsided by the choice, particularly those who aspired to take on roles that appeared to be up for grabs after Armytage sought to host The Golden Bachelor. This led to feelings of resentment among team members, as they had positioned themselves for advancement within the network. It is underlined by one insider’s comment reflecting disappointment, stating that they had hoped to assume the role only to find out that Armytage had been selected instead. Additionally, the newly appointed co-host's presence has impacted existing hosts like Sarah Abo. Earlier this year, Abo expressed disappointment when it became apparent during discussions that Armytage might temporarily fill her role. While Abo accepted this recent decision, sources indicate it was not a smooth process for her, given the competitive dynamics at play. As Armytage strives to reclaim her status as a dominant figure in breakfast television, her performance as a co-host could determine not just her future at Channel Nine but also influence the overall ratings and direction of the Today show moving forward.