Harley-Davidson Drops Diversity Goals Amid Criticism

In a significant shift, Harley-Davidson announced on social media platform X that it is scaling back its diversity, equity, and inclusion (DEI) efforts. The iconic motorcycle manufacturer revealed it has ceased consulting the Human Rights Campaign (HRC) regarding LGBTQ+ employee treatment and will no longer implement hiring quotas or "socially motivated content" in training. The company emphasized its commitment to its core riding community, stating it has not maintained a DEI function since April 2024. This decision follows an online campaign led by conservative activist Robby Starbuck, who criticized Harley-Davidson for what he termed a "woke" agenda. Starbuck's campaign included a list of grievances against the company, which he claims has strayed from its traditional values. Harley-Davidson expressed disappointment over the recent negativity on social media, asserting that it aims to unite rather than divide its community. Eric Bloem, HRC's vice president of programs, criticized Harley-Davidson's decision as "impulsive," suggesting it prioritizes political considerations over the welfare of employees and consumers. In contrast, Starbuck hailed the company's announcement as a victory for conservative movements against DEI initiatives, which he argues compromise fairness in hiring practices. Harley-Davidson's move reflects a broader trend among companies like John Deere & Co. and Tractor Supply, which have also retracted their DEI programs in response to similar pressures. The motorcycle manufacturer maintains that a diverse employee and customer base is beneficial for business, despite its recent policy changes.