Oriental Pearl Tower Celebrates 100 Millionth Visitor in Shanghai

On September 29, 2024, the Oriental Pearl Tower in Shanghai celebrated a significant milestone by welcoming its 100 millionth visitor, Peter Baur from Germany. This event not only highlights the tower's popularity but also emphasizes Shanghai's status as a major international tourist destination. Baur, a retired math and physics teacher, expressed his gratitude for the recognition and praised the city's stunning views and cultural diversity. The tower is also preparing for its 30th anniversary with a series of events aimed at enhancing visitor experiences. In conjunction with this celebration, the 'SHANGHAI' pop-up installation was unveiled, designed by artist Tore Claesson. This installation features vibrant colors and geometric shapes that reflect Shanghai's technological leadership and the significance of the Huangpu River. It aims to attract visitors for photo opportunities and is part of Shanghai's broader strategy to enhance its international branding. The city has seen a remarkable increase in international tourism, with over 3 million visitors in the first half of the year, marking a 140% growth compared to the previous year. To sustain this growth, Shanghai has developed over 120 curated travel itineraries and improved services to make the city more appealing to international travelers. Overall, the celebration of the Oriental Pearl Tower's milestone and the introduction of the pop-up installation underscore Shanghai's ambition to be the premier destination for inbound tourism in China, showcasing its vibrant urban culture and commitment to exceptional hospitality.