ITV cancels low-rated gameshow hosted by Joel Dommett

In the United Kingdom, a major gameshow titled 'In With A Shout', hosted by Joel Dommett, has been axed after only two seasons. The show's first season premiered in April 2023, followed by the second season airing at the same time in 2024. Despite being scheduled for prime time on weekends, the show struggled to gain traction and only attracted an average rating of about 2.3 million viewers. ITV announced that it will not be renewing the gameshow for a third season, and there are uncertainties regarding its potential return in the future. A source from the TV industry indicated that even with a popular host like Joel Dommett, the show failed to make the same impact as other Saturday night programs, including Dommett's other successful show, 'The Masked Singer'. Joel Dommett, a well-known British comedian and television presenter, is set to embark on his 'Happy Idiot' comedy tour from February to June of the following year. While it was speculated that the tour's schedule could have played a role in the show's decision, ITV has not confirmed any linkage. As the landscape of gameshows is highly competitive, ITV's decision to not pursue a third season was based on its performance metrics as compared to other returning shows, though the broadcaster has not ruled out the possibility of reviving the format in the future. Dommett’s career saw a significant rise after his runner-up finish on 'I'm A Celebrity... Get Me Out Of Here!' in 2016, but 'In With A Shout' did not resonate with audiences to the same degree. In the context of television programming, ratings are crucial for the survival of shows, especially in the current era of diverse entertainment options. Although 'In With A Shout' carried a unique premise involving guessing categories from montages, it was not sufficient to capture a wider audience. This cancellation serves as a reminder of the fickle nature of viewership and the high stakes involved in television production, where despite strong promotional backing and a notable host, the audience engagement can fall short of expectations, leading to swift program cancellations.