Samsung set to release its first tri-fold smartphone in bold move

In a significant move, Samsung is planning to release a tri-folding smartphone, which is set to be available later this year. This ambitious device will feature dual folding capabilities, allowing for a larger screen area compared to existing models. Discussions are ongoing about releasing the tri-fold device in the United States, a notable step as Samsung has often limited new product launches to select markets such as South Korea and China. The previous model, Galaxy Z Fold 6 SE, was launched solely in South Korea and China, indicating that the U.S. launch would signify a broader strategy to invigorate the market. The smartphone market is currently facing challenges as consumers are holding onto their devices longer, and some experts speculate the rise of AI devices may threaten traditional smartphones. In response to market dynamics, both Apple and Samsung are innovating with new designs. Apple recently launched the iPhone Air, the first major redesign in years, and is expected to introduce its first foldable phone by 2026. As the two largest players in the industry, Apple and Samsung account for approximately 35% of global smartphone shipments. Drew Blackard, senior vice president for mobile product management at Samsung Electronics America, noted that the current market innovation resembles the pre-smartphone era, where consumers appreciated diverse phone designs. The upcoming tri-fold phone is among the most radical changes for Samsung's smartphone lineup since the introduction of its first foldable phone in 2019. The increasing preorder rates for the existing Galaxy Z Flip and Z Fold series indicate strong consumer interest in foldable technology. Samsung's new concept devices, such as the Flex G and Flex S, illustrate the potential future of smartphones with more versatile designs. However, it remains uncertain if sleek and foldable phones will be significant enough to boost overall sales, especially as these devices represent only a small fraction of the total smartphone market. Samsung has historically focused on maintaining charging ports in their devices but has considered designs that would eliminate this feature for the sake of improved aesthetics and thinner forms. Blackard mentioned that consumers might be starting to desire innovation that deviates from conventional smartphone designs. Thus, Samsung's forthcoming tri-fold device could prove pivotal in urging consumer interest in mobile technology once more.