John Lewis sees surge in Christmas tree sales this weekend
- John Lewis anticipates a significant increase in Christmas tree installations this weekend.
- The retailer has seen unique decorations like pink trees and kitschy ornaments selling out quickly.
- This change reflects a growing preference among younger shoppers for vibrant, individualistic Christmas décor.
In the lead-up to the festive season, John Lewis has dubbed this weekend as 'the big Tree-kend', anticipating a rush of customers preparing for Christmas by erecting their trees. This trend aligns with a noticeable shift in decoration styles favored by younger generations, specifically hipsters and Gen Z. Lisa Cherry, the lead Christmas buyer at John Lewis, highlighted a surge in demand for unique decorations, indicating that even their first-ever pink tree has already sold out online. Customers are particularly drawn to kitschy decorations such as Battenberg and fondant fancy ornaments. Furthermore, the rise in popularity of disco balls and bows signifies a broader cultural move towards playful and innovative decor options for the 2024 festive period. As traditions evolve, it’s clear that this year’s Christmas celebrations will feature a mix of classic elements with contemporary flair, resonating well with a younger audience eager to express their individuality through holiday decorations.